Logos and Marks

Our academic brand uses several important wordmarks, lockups, and emblems. Each has a specific role in representing Trinity College.

Trinity’s Wordmark

The singular expression of Trinity College’s mission, brand positioning, and personality is our wordmark. This mark carries more equity and recognition than any other component of the visual identity.

• Wordmark downloads (Trinity faculty/staff login required)
• Read full guidelines on word mark usage

Primary Wordmark

Our primary identifier is the Trinity College wordmark. It must be present in its original format on all communications. This is the college’s simplest wordmark and our most recognizable mark.

Wordmark and Location Modifier

When marketing our name outside of the New England territory, we indicate our location in Hartford, Connecticut under our primary wordmark.

Brand Awareness Wordmarks (Department and Office Lockups)

An effective brand architecture is a clear, prioritized system that allows for growth and consistency, and that builds equity in the master brand. We achieve this through identity lockups: wordmarks that incorporate the names of administrative and academic entities, which can be used for internal and external communications.

• Download wordmark lockups (Trinity faculty/staff login required)
• Read full guidelines on wordmark lockups
• Request a wordmark lockup

Academic Departments and Programs Lockups

The academics offered by Trinity reinforce the college’s mission and vision, relying on the master brand to enhance their individual reputations. In these lockups, Trinity College wordmark and the department or program name are separated by a vertical rule. Together, they form a construction that can be used on official publications and marketing.

Sample Academic Departments and Programs Lockups

Administrative Departments and Offices Lockups

These are core entities that directly support and further our mission, vision, and positioning. This category of lockups is always linked are always linked with the Trinity College word mark, to reinforce and elevate their strengths. To reduce the size and complexity of the lockup, the Trinity College wordmark is reduced in scale above the entity name. At this level of exposure to the Trinity brand, a more prominent wordmark is not necessary.

Sample Administrative Departments and Offices Lockups

College Seal

Our seal is an important part of our college’s heritage. It is reserved for use on communications that represent the Office of the President, such as ceremonial documents, awards, and diplomas. It may be used occasionally for other purposes, but only with permission from the Office of the President and the Office of Communications and Marketing. Contact [email protected].

The institutional seal should never be locked up with the word mark and should not be modified in any way. Learn more about use of the institutional seal in our brand guidelines.

Spirit Marks

We’ve extended our identity assets further with spirit marks, which convey a somewhat lighter tone. These flexible marks can work in more traditional settings or can act as casual shorthand for the college. Spirit marks are not primary marks or the college’s logo, and they aren’t used on their own.

• Spirit Mark Downloads (Trinity faculty/staff login required)
• Read full guidelines on spirit marks

Academic Community Spirit Mark

The new academic spirit mark is a monogram graphic representing the academic spirit of Trinity—derived from the new word mark. It is used outside of athletic environments and therefore replaces the Spirit T graphic for academic communications.

The monogram is not a primary mark and should never be used on its own. Instead, it should be used as a graphic element, in the same way you would use a photograph or a headline. To ensure consistency, use the art as it is supplied, and do not separate or alter the components.

Outlined Monogram

Monogram Shield

Community Spirit T Mark

As a legacy mark for athletics, the Spirit T graphic has been used in many ways across the college. With the introduction of the TC monogram, the Spirit T will be used more selectively to represent the pride we share for our community and athletic teams. The Trinity athletic department will continue to display the Spirit T mark as they choose.

Academic T

This monogram “T” can be used in place of the spirit T in academic settings.

Bantam Community Spirit Mark

Like the Spirit T, we share the Bantam mascot with the athletics department. Use the Bantam-head graphic in the same way as the Spirit T, to show pride in the college community and athletic teams. It’s our most informal and fun expression of the Trinity brand in the institutional toolkit.

Download Brand Assets

Download logos and marks (Trinity faculty/staff login required)