Messaging

We deliver our messaging through focused storytelling that illustrates Trinity’s strengths in academic excellence, a distinctive student experience, and the impact we make on the world beyond.

Our positioning is a framework that helps ensure that our messages are distinct among our peers and competitors. It’s what we want people to remember about Trinity College when they walk away. It’s part brand legacy and part aspirational, and it’s the idea that drives our core offering to prospective students.

Core Messaging

Trinity’s brand platform help is a framework for how we tell the Trinity story through stories, messages, and communications that showcase what makes our college unique—the differentiators that in combination create the Trinity experience—and what we value. It gives us the blueprint to build a stronger college, to deepen our engagement with our audiences, and to clearly and consistently communicate what the world can expect from us.

To that end, Trinity’s brand is rooted in the following three dimensions, which in combination are core to who we are:

Connected Community

The Trinity community is tightly connected through time-honored friendships and a loyal network. Faculty and students develop close-knit bonds that shape a rigorous academic experience. Classmates stay connected for life and make great things happen together.

Determined Doers

Nothing can be accomplished well without people who are determined and willing. And that, at our hearts, is key: people driven to get good things done. With the spirit of innovation and a commitment to do well, students come to Trinity ready to apply what they learn through a liberal arts education to contribute to a better world.

Dynamic Location

It all begins in Hartford—our community and our home—where students gain an education enhanced by the capital city and the opportunities it affords.

Personality Traits

When thinking about Trinity, it is helpful to regard our institution as a well-developed character—with a past, aspirations, and, most of all, clearly defined personality traits.

These personality traits humanize Trinity and help inform the myriad stylistic choices that make the stories we tell feel relatable, consistent, and true. Further, these traits help us bring our messages to life with greater emotional strength and resonance, closing the distance between how we see our institution and how audiences see us.

CURIOUS and CONFIDENT

The tone of our materials should illustrate our inquisitive nature while showing that we are steadfast and proud of who we are.

ENCOURAGING and DISTINGUISHED

Our communications should exemplify our high-quality standards without compromising approachability, care, or support.

ENERGETIC and DETERMINED

Our students are enthusiastic and unwavering in their pursuit of what matters most. The tone of our communications should reflect that.