Trinity’s branding project is underway, and we are well into our work with Ologie to strengthen Trinity’s visibility by developing a comprehensive brand platform. The outcome of this branding work is more than a logo, tagline or ad campaign. It’s a total experience, driven by the things we write and design, the decisions we make, and how we communicate and interact with each other. It’s our unique and authentic story, told in a way that sets us apart and appeals to our key stakeholders.
We are in the midst of phase 1, which is the discovery phase. Ologie has been spending a considerable amount of time talking with members of our community, reviewing materials, and immersing themselves in Trinity. The work being done in this phase includes:
- Marketing and communications audit
- Competitor and peer audit
- Digital audit
- Interviews and discussion groups
- Quantitative survey
So far, more than 130 members of the Trinity community have engaged in discussions with Ologie, which has generated themes and ideas for Ologie to explore. And starting this week, all members of the Trinity community—faculty, staff, students, alumni, parents and families, donors, prospective students and families, and high school counselors—will have the opportunity to participate in the quantitative portion of this study, which is a brand perception and awareness survey. The survey will gauge the appeal of our current messaging, measure awareness, and broaden the feedback from all key stakeholder groups. Ologie will take the findings from the survey, along with what they learn by auditing our communications materials, website, and those of our competitors, to articulate what’s authentic, compelling and unique about us. Watch for an email for an invitation to complete the survey.
We expect to have a report on these discovery findings later this fall, followed by a brand strategy presentation by the end of the calendar year. Ologie will then work with us to help us create materials and launch the brand beginning in the spring. We will use this blog to continue to keep you updated on key milestones. As always, we welcome your ideas, questions, and feedback. Please be in touch; we hope to hear from you.
Update: The survey was emailed to the entire Trinity community this week, on September 22 and 23, and will close on September 30 at 11:59 p.m.
